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Evidence before promises
Work that connects visibility with business growth.
Explore selected projects across SEO, ecommerce, local visibility, Pinterest distribution and AI-era discoverability.
Individual project outcomes · context included · no guaranteed results

Travel SEO213K clicks
Ecommerce10× sales
Local SEO49 / 50 ↗
Pinterest163K
Search-led strategyCommercial intentConsistent executionMeasured outcomes
Selected work
Visibility should lead somewhere.
Each project started from a different position. The common thread was a focused route from discovery to a clearer business outcome.
01 / Travel SEOOrganic growth
213Korganic clicks—up from 342
Search strategyContent optimisationOrganic visibility
From early visibility to compounding discovery.
Challenge
The project needed stronger organic visibility across a broad range of search topics.
Approach
Search-led content, keyword targeting, website optimisation and the consistent development of relevant organic visibility.
Result
Organic clicks increased from 342 to 213K.
02 / Fitness SEOContent growth
50Korganic traffic—up from 987
User intentContent alignmentOrganic growth
Turning established expertise into discoverable content.
Challenge
The website had limited discoverability despite operating within an established content market.
Approach
Content and pages were aligned more closely with search demand, user intent and organic growth opportunities.
Result
Organic traffic increased from 987 to 50K.
03 / Ecommerce SEOCommercial growth
10×sales growth with ≈ $1,500 AOV
High-intent searchCommercial pagesProduct discovery
Connecting high-intent visibility with product consideration.
Challenge
The business needed stronger visibility for commercially valuable keywords and products.
Approach
The strategy focused on high-intent search terms, commercial pages and improving the route between search discovery and product consideration.
Result
Approximately 10× sales growth, with an average order value around $1,500.
04 / PinterestVisual discovery
163Kimpressions generated in 30 days
118K engagements246K savesVisual search
Building reach through searchable visual distribution.
Approach
The work used visual-search principles, keyword-aligned content and consistent Pinterest distribution.
Result
163K impressions, 118K engagements and 246K saves during the measured period.
05 / Local SEOLocal intent
49/50target keywords improved in 21 days
≈30–40% more callsProfile relevanceLocal search
Making local discovery more commercially useful.
Challenge
The business needed stronger local search visibility and more calls from its Google Business Profile.
Focus
Local optimisation, profile relevance and location-based search visibility.
Result
49 of 50 target keywords improved and calls increased by approximately 30–40%.
06 / AI + OrganicNon-branded growth
+51.67%organic traffic growth
12.4K organic traffic≈$24K traffic value+54.12% non-brand
Strengthening the signals behind modern discovery.
Focus
Organic optimisation, non-branded discoverability and stronger content visibility.
Additional results
Approximately $24K traffic value, 42.73% growth in traffic value and 54.12% growth in non-branded traffic.
These results represent individual projects and should not be interpreted as guaranteed outcomes. Performance depends on the market, competition, starting position, implementation and available resources.
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